SYNOVA INVESTS IN MEDIATONIC

Growth investor Synova Capital (“Synova”) is delighted to announce a significant investment into Mediatonic (the “Company”), a leading global developer and publisher of video games.

Mediatonic is led by its two co-founders, Dave Bailey and Paul Croft, who started the Company in 2005. Since then Mediatonic has launched over 100 games in partnership with some of the world’s largest and fastest growing game publishers including Scopely and Square Enix. Its proven track record in delivering and operating high quality titles (particularly in the dynamic mobile and “free to play” game spaces) has led blue-chip publishers to partner with the Company to develop and manage some of their most significant intellectual properties including Gears Pop! (Gears of War, Microsoft) and Fantastic Beasts: Cases from the Wizarding World (Harry Potter, Warner Bros).

Synova has partnered with Mediatonic to support the continuing growth of the Company including investment in strategic partnerships, development of its own original games and the support and publishing of niche games by third party developers such as the top selling PC Building Simulator and the forthcoming Good Company.

Philip Shapiro, Managing Partner of Synova, commented: “The video games industry is a large and fast growth market, estimated to be £114bn in 2018 and larger than both the movie and music sectors combined. Mediatonic is an exceptional platform in this exciting space with a specific focus on the fast growing mobile games market; we are delighted to be partnering with Dave and Paul and look forward to supporting them in delivering the next exciting stage of the Company’s journey.”

Dave Bailey, CEO of Mediatonic, said: “Partnering with a like-minded and ambitious investor is critical as we continue to scale our business, invest in new opportunities and expand our offering. Synova had an intimate understanding of the enormous opportunities in front of us and shared our strategic vision for Mediatonic.”