Defaqto is the UK's most comprehensive database on financial services products.

At its core Defaqto is the UK’s largest retail financial product and fund database from which it creates a range of solutions and services – ratings, software tools, consultancy services, data services, and publications and events – to deliver this information in a meaningful way. Defaqto’s intelligence facilitates better financial decisions and greater effectiveness in the creation, management and distribution of financial products. Synova invested in Defaqto alongside the management team of Zahid Bilgrami, Alastair Brown and Remko Bijtjes, and Non-Executive Chairman Chris Samuel, in order to support the future growth of the Business.


The management team focused on increasing the breadth and depth of Defaqto’s extensive database whilst leveraging that information to expand the solutions it offers to the market. Recognised as a trusted provider of software and information to financial institutions, the public sector and independent financial advisers (IFAs), Defaqto also built a strong reputation as the leading independent provider of ratings for retail financial products and funds.


  • 130%Earnings CAGR
  • 2.5mData points
  • 8kRated financial products
  • Sector:
    Business Services
  • Investment date:
    March 2015
  • Website:

CEO – Defaqto
“Synova’s support alongside our Chairman Chris Samuel, has been instrumental in enhancing our position in the market, in assisting us with the evolution of our strategy, and ultimately finding the right partner for the next stage of our growth”


Synova’s investment will support the Management’s plans to expand the software solutions and ratings Defaqto provides to the market and increase its penetration with the providers of retail financial products and independent financial advice.


Synova instituted financial and trade buyer engagment programmes during our period of ownership; we successfully exited Defaqto to The SimplyBiz Group plc following a targeted process during March 2019 returning 3.9x cost and 46% IRR.