The UK’s leading technology-led provider of exclusive online luxury travel deals.

The opaque nature of the exclusive deals gives the Business a differentiated proposition, offering hoteliers (typically 4*/5* hotels) a new strategic channel to manage inventory in periods of lower demand, without devaluing their brand.

The management team have developed the highly disruptive TravelSmart bookings platform, which is currently being deployed as a ‘white label’ solution to a number of B2B customers.

Synova has invested in Fleetway alongside the management team of James Clarke and Ben Braude and Tenzing Private Equity in order to support the future growth of the business.


  • 300+Hotel partners globally
  • 98%Feefo rating
  • 100k+Passengers per annum

Chairman – Fleetway Travel
“Fleetway has carved itself a unique position in the travel deals market and delivers amazing value and excellent customer service. We are very excited about the future developments and I look forward to helping the management team achieve their ambitious goals.”


Fleetway has developed a unique and disruptive model providing hotels and airlines with the strategic capabilities to manage supply and enhance yield throughout seasonal periods, whilst delivering exceptional value for money and service to its customers. The technology-led offering provides significant growth opportunities as a sophisticated distribution platform for travel operators and can be distributed through both B2C and B2B channels.


Synova will support the management team to grow the Company organically, by growing the product offering, expanding into international markets and continuing investment in technology.