Mediatonic is a leading global developer and publisher of video games.

Mediatonic is led by its two co-founders, Dave Bailey and Paul Croft, who started the company in 2005. Since then Mediatonic has launched over 100 games in partnership with some of the world’s largest and fastest growing game publishers including Scopely and Square Enix.

Its proven track record in delivering and operating high quality titles (particularly in the dynamic mobile “free to play” game space) has led blue-chip publishers to partner with Mediatonic to develop and then manage some of their most significant intellectual properties (“Games-as-a-Service”). This includes a roster of high profile titles such as Gears Pop! (Gears of War, Microsoft) and Fantastic Beasts: Cases from the Wizarding World (Harry Potter, Warner Bros).


  • 100+Number of games developed
  • 200+Employees
  • 5International studio locations

CEO & Co-Founder – Dave Bailey
“Partnering with a like-minded and ambitious investor is critical as we continue to scale our business, invest in new opportunities and expand our offering. Synova had an intimate understanding of the enormous opportunities in front of us and shared our strategic vision for Mediatonic.”

Investment Case

The video games industry is a highly attractive, large and fast growth market, with a global customer base, estimated to be £114bn in 2018 having grown historically at c. 13% p.a. (33% CAGR for mobile games). The industry is now larger than both the movie and music sectors combined.

Mediatonic is one of the few independent games developers of scale with its own heavily invested proprietary technology (Catapult and Gamefuel). In conjunction with its deep expertise in mobile, Mediatonic is therefore well positioned to take advantage of increasing market demand for game content which has been buoyed by the paradigm shift from physical to digital distribution as well as the advent of streaming services.

Growth Case

Synova have invested in Mediatonic to support it in (i) continuing to scale and enhance its global operations and grow its successful Games-as-a-Service partnerships; (ii) building out its publishing division that aims to identify opportunities to invest in, support and publish smaller games with third party developers (such as the recently released and highly successful PC Building Simulator); and (iii) leverage its sizeable internal creative talent pool to develop their own original titles.