Owner of DH Enterprise (trading as Great Value Vacations), a leading technology-led provider of exclusive online luxury travel deals.

A leading provider of exclusive luxury travel deals focussed on the US market,  giving the Business a differentiated proposition, offering hoteliers (typically 4*/5* hotels) a new strategic channel to manage inventory in periods of lower demand, without devaluing their brand.

Synova & Tenzing Private Equity have invested alongside Group Chairman Ian Coghlan and Group CEO Ben Block. TravelSmart was created  following the merger of DH Enterprises (trading as Great Value Vacations) and Fleetway Travel in February 2020.

KEY FACTS

  • 500+Hotel partners globally
  • 98%Feefo rating
  • 100k+Passengers per annum

IAN COGHLAN
Chairman – TravelSmart
“DH has carved out unique positions across the US and Europe in the travel deals market and delivers amazing value and excellent customer service”

INVESTMENT CASE

TravelSmart has developed a unique and disruptive model providing hotels and airlines with the strategic capabilities to manage supply and enhance yield throughout seasonal periods, whilst delivering exceptional value for money and service to its customers. The technology-led offering provides significant growth opportunities as a sophisticated distribution platform for travel operators and can be distributed through both B2C and B2B channels.

GROWTH STRATEGY

Synova will support the management team to grow the Company organically, by growing the product offering, expanding into international markets and continuing investment in technology.